About Welby Creative

We believe great design and strategy should feel as good as it looks — aligned, authentic, and built to last.

We create impactful, functional solutions that reflect your values and connect with your audience. Our process is personal and collaborative, blending creativity with strategic precision to help your business grow in a way that truly fits.

Family posing in desert landscape with rocks.

Hi, I’m Lilli

I believe your business should fit your life — not the other way around.

That’s what led me to start Welby Creative. I wanted work that gave me the freedom to be present for my family, and to help others build businesses that feel aligned, sustainable, and that allow them to live their life on their own terms.

I love blending creativity and strategy to help people bring their ideas to life in a way that feels clear, doable, and true to them.

Quick Facts:

  • I’m a former dancer and danced in Disney’s The Lion King Broadway National Tour, where I met my husband Rob (a singer in the show). We got married on a Monday (our one day off a week) and I danced in the show until I was 7 months pregnant with our first child.
  • I’m a mom of two boys, and a fur mom to two dogs (Jinx and Beignet) and a cat (Blue).
  • I’m originally from Queens, NY, and currently living in Los Angeles, CA.

Let’s See if We’re a Good Fit

No pressure, no sales pitch — just a real conversation about your business, your goals, and how we might be able to help. If it feels aligned, we’ll take the next step together. If not, no worries — you’ll still walk away with more clarity on what's next for your business.

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